Brand Guidelines
Last Updated 22.09.2023

Logos

Logo

There are two versions of the Craft logo. Our primary logo is shortened to how we all say the brand ‘Craft’ and the our secondary logo ‘Craft words’ for when we need to be more descriptive about what we do.

Clearspace

To ensure the Craft logo has room to breathe and stands out please ensure the clearspace is used.
Clear space is determined by the ellipsis from the logo.

The secondary logo follows the same clearspace guidelines.

Minimum Size

The logo has been carefully crafted to read well at all sizes. Minimum sizes have been set to ensure legibility.

Favicon

The favicon ensures brand recognition even at a small scale.