Imagery

We capture images of our team members in an informal way, appearing happy and in playful poses. Allowing for individuals personality to come across.

How to make a team image:

1. Take a photo
2. Make image black and white
3. Add an overlay (in Craft Blue or Yellow)
4. Remove background to create a cut out
5. Add cut out onto a Craft background

When selecting imagery, ensure it’s relevant, best encapsulates the case study, and that nothing is illegible, blurry or cropped awkwardly. Use of graphical imagery for case study covers is also permitted.

When choosing stock imagery for the Insights hero image, ensure it’s relevant to the Insight topic and supports the overall message. This can be literal or abstract. Ensure the chosen photo dimensions is fit for landscape orientation use to avoid awkward cropping.