Brand Guidelines
Last Updated 22.09.2023

Illustration

Brand Illustration Style

The Craft brand illustration style is friendly and playful, and helps us to convey concepts and messages.

Individual elements can be used singularly or combined to create one larger composition.

Within the illustrations, the Craft brand colours are used. However a secondary palette of complimentary colours have been used to add variation.

Service Icons

The service icons appear on the website homepage and always accompany the Craft services to help represent them in 
a simple, visual way.

Services from left to right:
Brand Messaging
Verbal Identity
Training Workshops